Swear words do this amazing thing in language, that no other category of words does quite as well, or with as much versatility. I’m not referring to insults here (although that’s supposedly their main function), but to the fact that they intensify the meaning. If something is awesome, then it’s awesome. If something blew your mind and made you feel very enthusiastic about it, it’s fucking awesome. If you’re awed and a bit shocked, then it’s bloody awesome.